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Online Display Ads: Environment Matters. Size Doesn’t.
This article on AdAge.com reminds us that when evaluating the performance of online display ads, the art, copy, size and position on the page aren’t all that matter. The article points out the...
View ArticleFacebook Ads Announces Conversion Tracking!
Before today, I have been impressed with the efficiency and demographic targeting of Facebook’s advertising platform. The only frustration I was experiencing was not being able to track conversions...
View ArticleMaking Online Ads Suck Less in 8 Easy Steps – Advertising Age – DigitalNext
This article from Ad Age does a great job simplifying the process of banner ad optimization. It also reminds us to never be satisfied with the performance of a display ad campaign. Creative plays a...
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4 Defining Phases That Make or Break a Pay Per Click Ad
The effectiveness of a Pay Per Click campaign hinges on its ability to reach and inspire your prospective buyer. In a crowded space like a search results page, this can be a tall task for your ad. How...
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How to Quickly Create an AdWords Campaign Using Microsoft Excel and AdWords...
While the AdWords web interface may be easy to use in a lot of ways, it is not the fastest or most efficient tool to use when creating large-scale campaigns. It might surprise you to know that the...
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How Surprising Facts Come Together To Shape Smart Pay Per Click Strategies...
Renaissance Man (n): a person with many talents or areas of knowledge. Among every agency PPC team, you’ll find a host of renaissance men and women who’ve acquired a quite extensive realm of practical...
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